DDAT Product Foundations

We highly recommend taking this journey in sequential order. This journey introduces the DDAT organization’s foundations for product-orientation, establishing a shared vision, culture, and understanding for how we aspire to evolve as an organization. This training will help you identify foundational product competencies you can target within your organization to grow and develop on your journey to embracing a product-oriented way of working and create an integrated approach where technology and business partners are true partners in delivering value. In this vision, we are looking to realize the following benefits by integrating technology as a core part of our business:  •    Technology and business are fully embedded, integrated, and have one shared DDAT roadmap. •    Improve our ability to gain full and upfront buy-in from business unit leaders on the roadmap, cost, and value to be delivered. •    Move towards outcome-based funding and prioritization so we can minimize the overhead of financial planning. •    Improve re-use of capabilities, platforms, and reduce duplication and inefficiencies.  To move towards this future vision, we need to align on a common language for how we define what a product is, how it is managed through its lifecycle, and the role of product management.