Objectives and Key Results

In this course, we will describe the importance of setting company goals, product goals, and outcome targets. Although there are many ways to structure cascading goals, we will describe the Objective and Key Result (OKR) framework. We will describe how to articulate OKRs and KPIs, describe why they are important, and give examples of what good looks like. Previously, we described how a clear product vision helps us know where we want to take the product in the future. Our strategy is a set of choices that will determine what we focus on to get there and how we will win in the market. Leveraging a clear goal setting framework such as Objectives and Key Results can help us turn our strategy into clear goals and measurable outcome targets to stay focused and drive accountability towards what we set out to achieve.