Track 1: Messaging Initiative and the UX Content Best Practices

This training covers the Messaging Initiative and the UX Content Best Practices, with the goal of enabling you to have clear, thoughtful messaging to enable personalized, integrated omni-channel experiences. By the end of this course, you will be able to: Understand purpose of the Messaging InitiativeExplain why our messaging approach is so important to the brand and customer experienceIdentify your part in the processHold each other accountable - no matter your discipline (engineering, product, design)Apply the Content Best Practices to our experiencesUnderstand how Content Best Practices align to UX Laws or aLLy principles